Fresh’in is a cooling agent for cosmetic and personal care products. It is a crystalline powder with properties similar to menthol. The most valuable characteristics of Fresh’in are its long lasting cooling effect, its low odour and a low volatility. The cooling effect of Fresh’in can range from a subtle freshness up to a powerful chilling, which can be valorised in a multitude of formulations. This product is recommended for skin care, oral care, toiletries, make-up, and perfumes. Fresh’in is not derived from Menthol, and hence not allergenic.
Fresh’in is a powder and therefore needs to be solubilised. The solubilisation can be carried out in solvents like 1,2-alkanediols or alcohol before incorporation into the formulation. In the case of emulsions
Fresh’in can also be molten or mixed with the fat phase.
Methyl Diisopropyl Propionamide
Recommended use level
0.1 > 1.5%
Regulatory status (approved)
Europe, USA, Canada, Australia, China, Japan, Korea