Fresh’in is a cooling agent for cosmetic and personal care products. It is a crystalline powder with properties similar to menthol. The most valuable characteristics of Fresh’in are its long lasting cooling effect, its low odour and a low volatility. The cooling effect of Fresh’in can range from a subtle freshness up to a powerful chilling, which can be valorised in a multitude of formulations. This product is recommended for skin care, oral care, toiletries, make-up, and perfumes. Fresh’in is not derived from Menthol, and hence not allergenic.
Fresh’in is a powder and therefore needs to be solubilised. The solubilisation can be carried out in solvents like 1,2-alkanediols or alcohol before incorporation into the formulation. In the case of emulsions
Fresh’in can also be molten or mixed with the fat phase.
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INCI
Methyl Diisopropyl Propionamide
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Recommended use level
0.1 > 1.5%
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Origin
Non-natural
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Regulatory status (approved)
Europe, USA, Canada, Australia, China, Japan, Korea
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Applications
Cooling